Outdoor audiences up by 200,000 a day

摘要

OUT of home (OOH) audiences for outdoor advertising such as billboards grew by 2.2 per cent in 2017 according to the annual data update from Move (measurement of outdoor visibility and exposure). Move says OOH advertising now reaches 12.6 million people daily, an average growth of 200,000 people in OOH environments each day when compared to last year's numbers.