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Market uncertainty and mimetic isomorphism in the newspaper industry: a study of Taiwan's mainstream newspapers from 1992 to 2003

机译:报业的市场不确定性和拟态同构:1992年至2003年台湾主流报纸的研究

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Mimetic isomorphic theory explains the process through which organizations in the same environment imitate each other's actions to become more similar to each other. Adopting the theory, this study examined the content of Taiwan's three major newspapers from 1992 to 2003 to investigate the relationship between market uncertainty and mimetic isomorphism. The data analysis shows that the uncertainty in Taiwan's newspaper industry created an environment of mimetic isomorphism, and the findings are congruent with the predictions of mimetic isomorphic theory.View full textDownload full textKeywordsmarket uncertainty, mimetic isomorphism, newspaper industry, institutional theoryRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/01292981003802218
机译:拟态同构理论解释了在相同环境中的组织模仿彼此的行为以变得彼此更加相似的过程。本研究采用这一理论,研究了1992年至2003年台湾三大报纸的内容,以研究市场不确定性与模仿同构之间的关系。数据分析表明,台湾报业的不确定性创造了一个模拟同构的环境,研究结果与模拟同构理论的预测相吻合。查看全文下载全文关键词市场不确定性,模拟同构,报纸业,制度理论相关var addthis_config = { ui_cobrand:“ Taylor&Francis Online”,servicescompact:“ citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,更多”,发布:“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/01292981003802218

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