The antecedents and consequences of commitment in bank-corporate relationships: evidence from the Chinese banking market

摘要

This study draws on the exchange relationships literature to create a model of what motivates corporate customers to continue their relationships with their primary banking services providers. The study reports the results of a questionnaire survey administered to financial managers (NÂ =Â 259) in China. Results provide evidence for the existence of a number of antecedents and consequences of commitment in bank-corporate relationships. Notably, service quality is found to be a significant antecedent of affective commitment, which in turn leads to cooperation and continuance intentions. Implications for bank management are discussed along with avenues for future research.View full textDownload full textKeywordsbank-corporate relationships, China, commitment, finance, structural equation modelling, surveyRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/13602380903080357