Risk vs. Reward

摘要

TO GET NEW BUSINESS, FIRMS ARE TAKING ON MORE UPFRONT DESIGN WORK, DEVOTING RESOURCES TO PROJECTS THAT MAY NOT BE SURE THINGS. AS THE FINAL ARTICLE IN OUR ARCHITECTURAL FEES SERIES SHOWS, IT'S A CALCULATED GAMBLE THAT, EVEN WHEN SUCCESSFUL, DOESN'T ALWAYS MEAN A NICE PAYDAY.