What's in a Name

摘要

"If you ask a designer to name the most important issues facing design today," wrote Alice Rawsthorn in The New York Times earlier this year, "one is bound to be sustainability, which is design-speak for helping the rest of us to live responsibly, ethically and environmentally." Design-speak? "I wasn't implying that designers and architects invented the term," Rawsthorn tells me. "They didn't. They simply appropriated it." "Appropriate" means "to take exclusive possession of." So we didn't invent it-we just stole it.