Grow Up

摘要

the economy is still sluggish and competition is cutthroat-making it a seemingly odd moment for architecture firms to think about growth. But Ray Kogan, AIA, president of Washington, D.C.-area consulting firm Kogan & Company, believes that it's exactly the right time to craft strategies to anticipate the sweeping transformation of the industry. "The past few years have taught firms the danger of complacency," he says. "Ongoing change and challenge will likely be the only constants." With more than 30 years experience advising architecture and engineering firms through good times and bad, Kogan talks to architect about building a path to sustained growth amid uncertainty.