PROVE YOUR DESIGN HAS VALUE

摘要

The California Academy of Sciences spent a reported $488 million on its LEED-Platinum building, designed by Renzo Piano, Hon. FAIA, in San Francisco's Golden Gate Park. A big return on this big investment is important to the institution, and CFO Alison Brown uses visitorship and membership as primary measurement tools. The museum projected that first-year attendance in the new building, which opened in 2008, would be about 1.6 million. Instead, it drew 2.3 million. And at the time that the academy moved into the new building, Brown says, "We were at about 15,000 member households." The opening year peak was closer to 115,000. "We think our steady state is closer to 60,000 member households," she says, still above the projected 40,000.