The Virtues of Social Media

摘要

clodagh, the mono-moniker New Yoik design entrepreneur, has been in business for more than 25 years and prides herself on being ahead of the curve. Yet it took a while for her and her eponymous firm to embrace social media. Now, the 12-person operation, which includes a product-design division and an interior design practice for high-end residential, commercial, spa, and hospitality clients, is integrating social-media tools for branding, advertising, marketing, and business development. A self-described nontechie, the Irish-born Clodagh spoke to architect by phone while wandering the streets of Dublin and gave tips on how a small firm can best deploy the power of social media.