BUSINESS

摘要

Nobody needs to remind you that technology has changed the way architects design buildings, develop new business, and manage their firms. Yet for a variety of reasons-ranging from simple fear to financial concerns-many firms have not made the leap to BIM and beyond. Don't be afraid, says Marty Doscher, Assoc. AIA. He is the founder and director of Synthesis Technology Integration, a Venice, Calif-based consulting firm that helps design and construction companies implement and integrate technology into all areas of their business.