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摘要

"What's in a name?" juliet famously asked. Pose that question to the graphic designers at the design firm Pentagram and the answer would be: a lot. With the help of Pentagram, the American Institute of Architects commissioned a new typeface called Architype for the 2014 AIA National Convention in Chicago (June 26-28). Architype is the AIA's first proprietary typeface in its 156-year history, and it will be a key element in the promotion and branding of this year's meeting, "Design with Purpose."