As mad men's don draper once noted, "If you don't like what's being said, change the conversation." Now, perhaps more than at any time in the history of the profession, architects are engaged in high-level research and discussions about sustainability, resilience, and public health-things that have far-reaching and long-lasting ramifications for our species and our world. If that sounds hyperbolic, think again: For those who have worked to rebuild in the wake of disasters like Hurricane Katrina and Superstorm Sandy, the threats are very real. Architects now have an unprecedented opportunity to change the consumer conversation about design and building in profound ways.
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