Jakarta, Indonesia-based lifestyle brand Potato Head enlisted Japanese firm Sou Fujimoto Architects to design a new 8,000-square-foot multipurpose space in Hong Kong. Working with the company's in-house design team, Fujimoto broke the plan into discrete areas-including a cafe, shop, bar, restaurant, music room, and vinyl record library-that combine to form a varied interior. "In this project, we wanted to create space that has no clear definition of boundary," Fujimoto says. To that end, a latticework of shelves in the retail area uses the same bracketing technique Fujimoto employed in his 2013 Serpentine Gallery Pavilion in London, defining space while remaining visually permeable.
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