Best Practices: Commissioning a Photographer

摘要

Photography lets architects chronicle and promote their work. But not all photos-and all photographers-are created equal. Below, design and photography professionals lend some advice on finding the right artist, prepping for the shoot, and more. Knowing what kind of photographer to hire requires knowing the photographic needs of a project. Francesco Breganze, founding partner of the New York-based interdisciplinary design practice Spazio Primario, breaks down those needs into four categories: editorial, technical, marketing, and photos for internal use.