Gen Z Is Coming. Is Your Firm Prepared?

摘要

As we eye the opportunities and upheaval posed by rapidly evolving technology and societal shifts, it may be today's young people (known by demographers as Generation Z) that are poised to make the most significant disruptions. Architecture firms could prove to be in a prime position to attract today's youth, since the profession offers ample opportunity for unique expression while also advocating for the creation of a better world through concrete actions and increasing technology use.