In 2014, AIA launched a large-scale awareness-building effort to educate the public about architects' impact on society. Five years later, the Blueprint for Better campaign has become an Institute-wide outreach and advocacy initiative that seeks to connect architects with the public. Through innovative partnerships with HGTV, the Architecture and Design Film Festival, Wired magazine, and Chicago Ideas Week, AIA has engaged a broad spectrum of individuals, from working architects to civic leaders and school children, encouraging them to design a Blueprint for Better together.
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