during the 1950s, when couturiers Christian Dior and Elsa Schiaparelli famously tapped the manufacturer Swarovski to create custom crystals for their clothing and jewelry, the collaborations would take months as a prototype or small-production batch crisscrossed departments at the company's Wattens, Austria, factory. But serving the fashion industry today requires speed. A new facility named Swarovski Manufaktur, designed by Snohetta's Innsbruck office, was recently opened to keep pace with its dazzling clients. As firm partner Patrick Lüth explains, "If someone like Gaultier needs a special dress or accessory next Friday, Swarovski has no choice but to act fast."
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