THE LURE OF L.A.LUXURY DENIM

摘要

In the quest for the perfect pair of jeans, shoppers today have more choices than perhaps ever before. And increasingly, despite the rocky economy, they are turning to high-end options from the premium denim category. The number of consumers willing to drop $50, $100 or even more on a pair of jeans has skyrocketed over the past decade, making for "a remarkable success story," according to Marshal Cohen, chief industry analyst with leading retail market research company The NPD Group.