Vivienne Westwood

摘要

As a global society we have been trained to be consumers, and "we are all consuming far too much," says Vivienne West-wood, the British fashion designer. The relentless drive for consumption at all costs has spawned a burgeoning market for fakes and knockoffs as those who can't afford full-price high-end designs strive to present the appearance of having deep pockets and being on trend. Counterfeiting, especially among luxury goods, is a massive worldwide problem, and according to the World Trademark Organization, sales of illegitimate products account for 7 percent of global trade and totaled $1.7 trillion last year.