A Page from Chrysler's Songbook

摘要

In today's open, global, and competitive market, new product development is key. Every company's future is highly dependent on new products coming into the marketplace. And one new product isn't enough; a company must release a stream of products on a regular basis. The auto industry, for example, has spent time and money improving its new product development process, and it shows. One auto supplier, for instance, launched a new product every two weeks for a year.