A Question of Trust

摘要

Announcements of companies launching new e-business projects and strategies have filled the media recently. In the auto industry, the announcement that Ford and General Motors (GM) would launch an e-business project with their suppliers was one of the most significant. These new e-business initiatives are ambitious, both in business objectives and technology. If successful, the Ford/GM project, for example, would rewrite the rules for automobile business operations and serve as a model for other industries. But beyond the technical challenges posed by these projects is an issue that receives little notice: trust.