THE Spontaneous SUPPLY CHAIN

摘要

1. The drive to serve today's market-of-one is motivating numerous leading-edge firms in several industries to implement build-to-order (BTO) strategies. 2. BTO enables manufacturers to focus on methods that emphasize time as the vehicle for achieving and maintaining competitive advantage. 3. To implement BTO, you must begin with a review of your company's entire supply chain-and then figure out how to focus on the customer and customer response every step of the way. Heightened focus on enhanced quality, the all-important bottom line, and— perhaps most importantly—serving the market-of-one is motivating numerous leading-edge firms in several industries to implement build-to-order (BTO) strategies. There are many benchmark examples of this, perhaps the most ubiquitous being Dell's approach. Yet, companies in industries such as consumer electronics, furniture, and farm equipment also are jumping on the BTO bandwagon, and thus generating rapid product delivery, eliminating excess inventory, increasing market share, and achieving high return on investment.