Global competition is forcing companies to improve or go out of business. Successful company leaders continue to search for some competitive advantage, whether it is price; quality; flexibility; or, more recently, response time. The drive to reduce the time it takes to get an order from the supplier to the customer and get new products to market is being pursued just as relentlessly as cost and quality. It is no longer good enough to provide high-quality products at a low cost—you also must be responsive and flexible.
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