Reader E.T. recently phoned in to ask us about product life cycle management (PLM)—what it is and how it can help him in his business. In "The 411 on PLM," a May 2003 Inbound Logistics editorial, Executive Editor Robert Malone writes, "PLM is a hot topic these days as businesses conceptualize the impact of logistics activities in other areas of a product's lifecycle such as marketing and sales. Software developers, naturally, are capitalizing on this growth."
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