Beautiful Customer Experience Transformations

摘要

I'm sure many readers remember Hans Christian Andersens classic fairy tale "The Ugly Duckling." If not, here's a quick refresher: It's the story of a baby swan that is mistakenly presumed to be a duckling. Because he is not as attractive as his companions, the little swan suffers abuse from the other animals in the barnyard — until the day when he matures into a swan and is deemed the most beautiful bird of all.