PRINT SERVICE PROVIDERS EXPANDING BEYOND PRINT

摘要

According to a recent report by InfoTrends, print service providers (PSPs) are responding to changes in customer communication needs by expanding services. The report reviews the new types of services printers are offering as well as the benefits and challenges of integrating these new strategies into their businesses. Competition is tough as PSPs vie for shares of a shrinking and commoditized traditional print market. And since competition is no longer limited by geography, every PSP around the world is a potential threat. To attract new customers, adding new high-value services is a way to achieve competitive differentiation.