Ford fails in Premier league

摘要

It was meant to be Ford's big shot at competing with the likes of BMW, Audi and Mercedes, but the Premier Automotive Group has failed to deliver. The creation five years ago of the group, which includes Jaguar, Aston Martin, Volvo and Land Rover, should have given Ford a profitable operation capable of tapping into the global luxury car market and generating more than a quarter of the automotive giant's takings.