IMAPS MARKETING PLAN - an Element of the Strategic Plan for 2001-2003

摘要

Having been involved with the National Technical Committee and with the Advanced Technology Workshop program since its inception, I think that I can clearly state that our Society's ability to introduce the latest technologies to our membership is unparalleled. Our recent successes with the MMRC meetings have also shown that we can focus on a market segment and gather an understanding of what that market segment needs from us. Similarly, our skill in compiling excellent technical programs for our symposia is recognized worldwide.