From Needs-Based Segmentation to Program Realignment: Transformation of YWCA of Calgary

摘要

This article delineates how a social service organization was transformed, enabling the transition from severe financial strain to healthy financial sustainability, now eight years running. By applying a client needs-based segmentation that informed a program and service realignment, the YWCA of Calgary significantly improved its program and service delivery.View full textDownload full textKeywordsneeds-based segmentation, program and service alignment, process improvement, strategy implementation, performance improvement, organizational effectiveness, transformationRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/03643107.2011.575346