首页> 外文期刊>ACM Transactions on Management Information Systems >Building Online Trust in a Culture of Confucianism: The Impact of Process Flexibility and Perceived Control
【24h】

Building Online Trust in a Culture of Confucianism: The Impact of Process Flexibility and Perceived Control

机译:在儒家文化中建立在线信任:流程灵活性和感知控制的影响

获取原文
获取原文并翻译 | 示例
       

摘要

The success of e-commerce companies in a Confucian cultural context takes more than advanced IT and process design that have proven successful in Western countries. The example of eBay's failure in China indicates that earning the trust of Chinese consumers is essential to success, yet the process of building that trust requires something different from that in the Western culture. This article attempts to build a theoretical model to explore the relationship between the Confucian culture and online trust. We introduce two new constructs, namely process flexibility and perceived control, as particularly important factors in online trust formation in the Chinese cultural context. A survey was conducted to test the proposed theoretical model. This study offers a new explanation for online trust formation in the Confucian context. The findings of this article can provide guidance for companies hoping to successfully navigate the Chinese online market in the future.
机译:在儒家文化背景下,电子商务公司的成功不仅仅需要先进的IT和流程设计,而后者在西方国家已被证明是成功的。 eBay在中国失败的例子表明,赢得中国消费者的信任对于成功至关重要,但是建立信任的过程需要与西方文化有所不同。本文试图建立一种理论模型来探讨儒家文化与在线信任之间的关系。我们引入了两个新的结构,即过程灵活性和感知控制,这是在中国文化背景下在线信任形成中特别重要的因素。进行了调查以检验提出的理论模型。这项研究为儒家背景下的在线信任形成提供了新的解释。本文的发现可以为希望将来成功进入中国在线市场的公司提供指导。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号