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Mining User Check-In Behavior with a Random Walk for Urban Point-of-Interest Recommendations

机译:通过随机游走挖掘用户签到行为以获取城市兴趣点建议

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In recent years, research into the mining of user check-in behavior for point-of-interest (POI) recommendations has attracted a lot of attention. Existing studies on this topic mainly treat such recommendations in a traditional manner-that is, they treat POIs as items and check-ins as ratings. However, users usually visit a place for reasons other than to simply say that they have visited. In this article, we propose an approach referred to as Urban POI-Walk (UPOI-Walk), which takes into account a user's social-triggered intentions (SI), preference-triggered intentions (PreI), and popularity-triggered intentions (PopI), to estimate the probability of a user checking-in to a POI. The core idea of UPOI-Walk involves building a HITS-based random walk on the normalized check-in network, thus supporting the prediction of POI properties related to each user's preferences. To achieve this goal, we define several user-POI graphs to capture the key properties of the check-in behavior motivated by user intentions. In our UPOI-Walk approach, we propose a new kind of random walk model-Dynamic HITS-based Random Walk-which comprehensively considers the relevance between POIs and users from different aspects. On the basis of similitude, we make an online recommendation as to the POI the user intends to visit. To the best of our knowledge, this is the first work on urban POI recommendations that considers user check-in behavior motivated by SI, PreI, and PopI in location-based social network data. Through comprehensive experimental evaluations on two real datasets, the proposed UPOI-Walk is shown to deliver excellent performance.
机译:近年来,对针对兴趣点(POI)建议的用户签入行为的挖掘研究引起了很多关注。现有关于该主题的研究主要以传统方式处理此类建议,即将POI视为项目,将签入视为等级。但是,用户访问该地点通常是出于其他原因,而不仅仅是说自己访问过。在本文中,我们提出了一种称为城市POI步行(UPOI-Walk)的方法,该方法考虑了用户的社会触发意图(SI),偏好触发意图(PreI)和受欢迎度触发意图(PopI ),以估算用户签入POI的可能性。 UPOI-Walk的核心思想涉及在标准化的签入网络上构建基于HITS的随机游走,从而支持与每个用户的偏好相关的POI属性的预测。为了实现此目标,我们定义了几个用户POI图以捕获由用户意图引起的签到行为的关键属性。在我们的UPOI-Walk方法中,我们提出了一种新型的随机游走模型-基于动态HITS的随机游走-它从各个方面综合考虑了POI与用户之间的相关性。基于相似度,我们对用户打算访问的POI进行在线推荐。据我们所知,这是有关城市POI建议的第一项工作,该建议考虑了基于位置的社交网络数据中SI,PreI和PopI激发的用户签入行为。通过对两个真实数据集的综合实验评估,所提出的UPOI-Walk具有出色的性能。

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