financialplanning A risk worth taking on The financial planner's role in managing client risk

摘要

We think of risks associated with the audit and attest side of the business every time we place our signature on a financial statement. We think of investment risk every time we meet with a client who is nervous about market losses while counting on those investments to provide income or security in future years. But when it comes to traditional risks, many of which can be protected against or avoided, we are only scratching the surface of what CPA financial planners could or should be doing. The definition of risk management, according to the American Institute of CPAs' PFP Division, is the "process of identifying the source and extent of an individual's risk of financial, physical and personal loss, and developing strategies to manage exposure to risk and minimize the probability and amount of the potential loss."