Launched in 2009 and co-founded by Kim Kardashian, ShoeDazzle centers around personalized recommendations. The site began with just shoes but quickl added handbags an jewelry, enlisting Any Sarre, the on-air fashion expert for "Entertainment Tonight" and 'The Insider," as Chief Handbags & Accessories Stylist How it works: Users create their own style profiles by answering questions that appear on the screen under three runway shots side by side (for example, "which of these outfits is the most you?"), or three handbags ("which handbag do you want to get your hands on?").
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