Electroencephalographic Theta-Band Oscillatory Dynamics Represent Attentional Bias to Subjective Preferences in Value-Based Decisions

摘要

Previous studies have shown that people always pay more attention to highly preferred items of choice, which is well defined by behavioral measurements and eye-tracking. However, less is known about the neural dynamics underlying the role that visual attention plays in value-based decisions, especially in those characterized by the “relative value” (ie, value difference) between two items displayed simultaneously in a binary choice.