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The Impact of the Smiling Sun Health Communication Campaign on the Demand for Family Planning and Antenatal Care Services in Rural Bangladesh with Controls for Program Targeting and Endogenous Message Recall

机译:微笑的阳光健康沟通运动对孟加拉国农村计划生育和产前护理服务的影响采用计划瞄准和内源性消息召回的控制

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摘要

We examine the effectiveness of the Smiling Sun multimedia health communication campaign in encouraging women to use family health services in rural Bangladesh. We control for endogenous program placement and address the potential endogeneity of self-reported campaign exposure in health behavior equations by estimating a set of exposure, contraceptive use, and antenatal care equations by full information maximum likelihood (FIML). Relative to the exposure effect of 3.7 percentage points in the simple model of contraceptive use, the exposure effect in the FIML model is a larger 5.1 percentage points, corresponding to as many as 40,000 additional users of family planning.

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