BackgroundThis paper discusses the findings of a study which developed five case studies of five multinational health care companies involved in public health care systems. Strategies were analysed in terms of attitude to marketing, pricing and regulation. The company strategies have been subjected to an analysis using Porter's Five Forces, a business strategy framework, which is unusual in health policy studies.
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机译:背景技术本文讨论了一项研究的结果,该研究对参与公共卫生保健系统的五家跨国卫生保健公司进行了五次案例研究。根据对市场营销,定价和监管的态度分析了策略。公司战略已使用Porter's Five Forces(一种商业战略框架)进行了分析,这在健康政策研究中并不常见。
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