首页> 美国卫生研究院文献>The Behavior Analyst >Temporal Discounting and Marketing Variables: Effects of Product Prices and Brand Informational Reinforcement

【2h】

Temporal Discounting and Marketing Variables: Effects of Product Prices and Brand Informational Reinforcement

机译：时间折扣和营销变量：产品价格和品牌信息强化的影响

代理获取

本网站仅为用户提供外文OA文献查询和代理获取服务，本网站没有原文。下单后我们将采用程序或人工为您竭诚获取高质量的原文，但由于OA文献来源多样且变更频繁，仍可能出现获取不到、文献不完整或与标题不符等情况，如果获取不到我们将提供退款服务。请知悉。

页面导航

摘要
著录项
相似文献
相关主题

摘要

Schematic representation of the behavioral perspective model (BPM), adapted from (Foxall, Oliveira-Castro, James, Yani-de-Soriano, & Sigurdsson )

机译：行为视角模型（BPM）的示意图，改编自（Foxall，Oliveira-Castro，James，Yani-de-Soriano和Sigurdsson）

著录项

期刊名称 The Behavior Analyst
作者
Jorge M . Oliveira-Castro; Rafaela S. Marques;
展开▼
作者单位

展开▼
年(卷),期 2017(40),2
年度 2017
页码 -1
总页数 18
原文格式 PDF
正文语种
中图分类医学行为学;
关键词
Informational reinforcement; Temporal discounting; Behavioral perspective model; Brand differentiation; Product price;

机译：信息强化;时间折扣;行为视角模型;品牌差异化;产品价格;
入库时间 2022-08-21 11:35:20

相似文献

外文文献
中文文献
专利

1. Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets [J] . S. Sriram, Pradeep K. Chintagunta, Ramya Neelamegham Marketing Science . 2006,第5期

机译：技术产品市场中品牌偏好，产品属性和营销组合变量的影响
2. Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect [J] . Jung Eun Lee, Jessie H. Chen-Yu Fashion and Textiles . 2018,第1期

机译：价格折扣对消费者对服装产品的节省，质量和价值的看法的影响：价格折扣的中介作用
3. Impact of product differentiation, marketing investments and brand equity on pricing strategies A brand level investigation [J] . Davcik Nebojsa S., Sharma Piyush European journal of marketing . 2015,第5a6期

机译：产品差异化，营销投资和品牌资产对定价策略的影响品牌层面的调查
4. EFFECTS OF DISCOUNT SIZE AND TEMPORAL ORIENTATION ON PRICE PERCEPTION OF A PRE-ORDERED PRODUCT [C] . Amaradri Mukherjee, Subhash Jha, Ronn J. Smith AMA Educators Conference . 2016

机译：折扣大小和时间方向对预购产品价格感知的影响
5. An Experiment with Mockshop Investigating the Effects of 3D/2D Interfaces and Product Coordination Display Based on Color, Discount, and Brand [D] . Sina, Ahmad Saquib. 2018

机译：基于颜色，折扣和品牌的Mockshop调查3D / 2D接口和产品协调显示的实验
6. Is Every Smoker Interested in Price Promotions? An Evaluation of Price-Related Discounts by Cigarette Brands [O] . Xin Xu, Xu Wang, Ralph S. Caraballo -1

机译：每个吸烟者都对价格促销感兴趣吗？香烟品牌对价格相关折扣的评估
7. Temporal Discounting and Marketing Variables: Effects of Product Prices and Brand Informational Reinforcement [O] . Jorge M . Oliveira-Castro, Rafaela S. Marques 2017

机译：时间折扣和营销变量：产品价格和品牌信息加强的影响
8. Medicare Part D Coverage Gap: Discount Program Effects and Brand-Name Drug Price Trends. [R] . 2012

机译：medicare D部分覆盖差距：折扣计划效应和品牌药品价格趋势。

Temporal Discounting and Marketing Variables: Effects of Product Prices and Brand Informational Reinforcement

摘要

著录项

相似文献

相关主题

期刊订阅