在高校市场营销教学中开展并推广案例教学法的探析

摘要

The marketing course is very strong practicality.Case teaching is an important way to realize the practicaility of marketing course.This article tries to analysis the teaching aims and teaching methods, discusses the realistic significancetical and several issues wihich should to be attention to in the teaching college marketing by case teaching method,according to the characteristics of colleges marketing course, to prove case teaching method is one of the most suitable method for teaching college marketing course.%　　市场营销学课程具有很强的实践性，案例教学是实现该课程应用性、实践性、灵活性教学的最为高效的手段之一。本文从当今高校市场营销课程教学特点出发，通过对该课程的教学任务、目标、方法及手段的分析，论述在高校市场营销教学中开展并推广案例教学法的现实意义及应当注意的一些问题。论证案例教学法是最适合当今高校市场营销学的教学方法之一。