卡车行业“车联网服务”营销研究

摘要

文章在参考资料的基础上，通过实际工作经历和学术研究相结合的方法，介绍了我国卡车行业“车联网服务”发展现状，分析了卡车行业车联网服务营销的优势、劣势、机会和威胁。提出了卡车车联网服务营销策略，为日后更专业、更系统的车联网服务营销方面研究提供参考。%On the basis of reference materials, this paper introduces the development status of "car networking service" in our country through the combination of practical work experience and academic research, and analyzes the advantages, disadvantages, opportunities and threats of the truck industry car networking service marketing. The network service marketing strategy of the truck is put forward, which provides reference for the research on the service marketing of the more professional and more systematic.