传统媒体和新媒体如何结合并双赢

摘要

With the continuous progress of science and technology, great changes have taken place in people's life level. In the network is more and more popular today, home network, mobile client to the new media and by more and more people's attention. At the same time, the broadcast, the television and other traditional media really the gradually decreasing with age classes were eliminated. But the traditional media and new media since there is, must have its existence value, of course, both traditional media and new media, or in the future may have update media, to develop, the most important is to taking into account the different class, age of user needs, and according to the needs of customers to be their own making, so as to achieve the customer must harvest production value and proift. Only on this demand continues to pursue, we can hope to achieve a win-win situation in the process.%随着科技的不断进步，人们的生活水平发生了翻天覆地的变化。在网络不断普及的今天，家庭网络，手机客户端这种新型媒体越来越受到人们的重视，与此同时，广播，电视等传统媒体真该逐渐随着年龄阶层的递减而被淘汰。但是传统媒体和新媒体既然目前都存在，就一定都有其存在的价值，当然，无论是传统媒体还是新媒体，还是今后或许有更新媒体出现，要想发展，最重要的是要考虑到不同阶层、年龄段的用户需要什么，并根据客户的需求加以自己特色的方式制作，从而获得客户肯定，收获制作价值和商业利润。只有对这种需求的不断追求，我们才有希望在这个过程中实现双赢。