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信息时代全龄化动画作品发展的必要性

         

摘要

In recent years, with the continuous development of China's animation industry has grown, made a lot of achievements. According to the present situation, the Chinese animation industry in the"infant"quality problem is still serious."Ten cold"movie in the country after the release, the box ofifce revenue of over 100 million yuan, this is the ifrst domestic animation for all ages audience coverage achieved. However, domestic adult animation iflm is extremely small, similar to the"pleasant goat and big big wolf"and"bear"this type of animation iflm still occupy the main market of Chinese animation movies. The domestic animation to walk out of home, to the world of animation development trend, only to let the"young piece"realize the change from"full age".%近几年来,随着中国动漫产业的不断发展壮大,取得了不少耀眼的成绩。根据目前的情况来看,中国动漫产业“低幼化”质量问题仍然比较严重。“十冷”大电影在全国上映后,票房收入过亿元,这是国产动画首次针对全年龄段受众人群的覆盖实现。但是,国产成人动画电影还是极为少数,类似“喜羊羊与灰太狼”、“熊出没”这种类型的动画电影仍然占据国产动画电影的主要市场。国产动漫要走出国内,顺应世界动漫发展的趋势,只有让“低幼片”实现“全龄化”的转变。

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