点击率作为网络综艺节目是否成功的唯一标准，“火星情报局”以8.4亿的总点击量创造了网综的新历史。因此，笔者将“火星情报局”作为样本，从传播过程5要素对该节目进行分析，以内容分析法为主，总结出网综成功必备要素及新的发展方向。%Click rate is the only standard of judging the network variety show whether is good or not,"Mars Intelligence Bureau"creates the new history by 8.4 billion total hits. Therefore, the"Mars Intelligence Bureau"was taken as a sample, this paper mainly focused on content analysis method from the 5 elements of the process of the program, summarized essential elements and new development direction of the fully successful network variety show.
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