As the Internet network has become an indispensable part of people's lives, online advertisement plays an increasingly important role in the advertisement area. The online advertisement has various forms, distinctive features, and emerging new forms. In this paper, several common forms of advertisement and characteristics of online advertisement are briefly elaborated.%随着Internet网逐渐成为人们生活中不可或缺的一部分,网络广告在广告领域中占有越来越重要的地位.网络广告形式多样,特点鲜明,新的形式层出不穷.本文就常见的几种广告形式及网络广告特点做简要阐述.
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