中国民用支线运输飞机销售模式——新舟60飞机市场销售模式研究

摘要

目前对飞机市场销售模式的研究还处在探讨阶段,大量的文献都是对一些普通产品做一些市场分析,在对飞机销售市场研究方面并没有过多的分析.因此,本文主要以新舟60飞机销售体系为列,运用市场细分、产品定位和渠道管理、宣传推广等理论,制定出新舟60飞机市场销售体系模式.%At present, the research on the market sales model of aircraft is still in discussion stage. A large number of literatures only do some market analysis on common products, the research on the aircraft sales market is less. Therefore, taking Xinzhou 60 aircraft sales system as an example, this article formulates Xinzhou 60 aircraft market sales system using market segment, product positioning and channel management, promotion.