基于自助游客的目的地网站调查研究——以广州地区大学生为例

摘要

Based on the overview of the college independent tourists, and the survey carried out to 234 college students from five universities in Guangzhou, this paper summaries the behavioral characteristics of the self-help visitors, identifies different channels to support information searching on the Internet, and investigates the perspectives on the destination website from college students.%文章在参考大学生自助旅游行为相关研究基础上,利用问卷调查方法,面向广州大学生,分析当前大学生自助游行为特点,了解大学生自助游客对网络信息获取各种渠道,特别是旅游目的地网站评价,从而为设计出更符合大学生自助旅游需求的旅游目的地网站做出有益探索.