会展产业转型升级驱动模型构建研究

摘要

Promoting transformation and upgrading of MICE industry is the premise to realize innovation development of MICE. Basing on the analysis of dynamic motivation and mechanism, transformation and upgrading drive model of MICE industry was built. It affords theory basis for sustainable development of MICE.%促进会展产业的转型升级,是实现会展经济创新发展的前提.本文从在分析动力主体和动力机制的基础上,提出构建会展产业转型升级的动力模型,为会展产业的可持续发展提供理论依据.