论色彩与消费心理在商业包装设计中的耦合作用

摘要

Color of packaging would influence consumer's selectivity of vision and perception by coupling with consumer psychology and consumption, to promote sales. Combine practical application of the packaging color and consumer psychology theory to make the packaging color eyecatching, easy to understand and goodwill, to achieve the purpose and function of design leading to the realization of consumer behavior.%包装的色彩可以通过与消费心理因素的耦合作用影响消费者的视觉与知觉选择,达到促进销售的目的.将包装色彩的实践应用与消费心理理论相结合,以使商品包装的色彩达到醒目、易懂和好感的标准,实现设计的目的和功能,最终促使消费行为的实现.