论网络团购中的消费者归属感

摘要

The online-buying group is emerging in Internet market, and the online-buying group belonging can prompt to maintaining consumer behavior.This paper expounds the connotation of the online-buying group and belonging, analyzes the influence of the online-buying group belonging,discusses the network the cultivation of the online-buying grouo belonging.%网络团购是网络市场的新兴产物,而消费者归属感的形成可促使消费者产生习惯性的消费行为,要想长期维持网络团购,必须促使消费者对网络团购形成归属感.本文阐述了网络团购及归属感的内涵,分析了网络团购中归属感的影响因素,探讨了网络团购中消费者归属感的培养.