关于高职院校广告专业美术基础课教学重要性的思考

摘要

美术艺术修养是广告设计的灵魂.高职院校广告专业必须重视美术基础课教学,才能克服目前学生美术底子薄弱、学校重视不够、教学时间少等不足,从思想上、师资上、教学内容上加强美术基础课教学,提升学生的美术艺术修养,培养出优秀的广告设计师.%Art accomplishment is the soul of advertisement design. If advertising professionals in higher vocational colleges must pay attention to art basic course, we can overcome the problems that the present student's art foundation is weak, school's attention is not enough and teaching time is less,and strengthen art basic course teaching from the ideological, teachers, teaching content to improve students' artistic accomplishment and cultivate outstanding advertising designers.