浅析网络购物中的质量管理问题

摘要

本文就"电子商务企业建网站直接销售产品"、"电子商务企业提供平台,供买卖双方分享信息,洽谈与交易"、"制造商建网站直接销售"这三种在中国网络购物市场最典型的网络购物模式,分析三种模式下各自的质量管理体系,寻找各自在全面质量管理中的难题,并试图找出解决方案,预测中国网络购物未来走向.%This paper mainly focuses on three most typical business model of Online Shopping in Chinese market, that is direct purchasing from the e-commerce company website, e-commerce company provides supportive information and functions for contracting parties as a platform and direct purchasing from the official website of manufacturer. By introducing the three quality management systems and its deficiencies in TQM, the author tries to find solutions to their problems and makes forecasts about the future of e-commerce in China.