解读日本2010年度最畅销商品——辣椒油

摘要

近年来日本经济低迷,在此背景下2010年却掀起了一场辣椒油热,商品一度紧俏供不应求.文章将从产品再定位的营销策略及合理的市场竞争等方面来解读这一现象的出现原因.%In recent years economic slow down occurred in Japan.An upsurge of buying capsicol happened just in this background in 2010; even its supply once falls short of demand.This paper will discuss the cause of this phenomenon from the point of view of the marketing strategy of product relocation and rational market competition.